Panel advertising is HCMN’s core product offering. We have been placing panels in health clubs since 1995, and we do it better than anybody else, ensuring our clients’ campaigns get noticed and acted upon.
- We limit the number of panels we place in any club to well less than 2% of a club's total wall space.
- We select all panel locations and install/maintain them through our own national personnel network. Panels are only placed in the club’s highest traffic locations and natural congregation areas.
- HCMN's panels offer more than just advertising opportunities. Many clients choose to dispense coupons, literature, even perfume/cologne swatches - and for good reason:
- Independent research reveals that 61% of health club members (and nearly 70% of female members) go shopping after they workout and before returning home for the day.
- Redemption rates on coupons can exceed 13% (10-20x our clients’ benchmark FSI averages) and we consistently get requests from club managers for additional materials throughout a campaign.
For case studies snapshots on the impact of HCMN campaigns, click here.
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26" x 37"
Super Panel
Size of traditional movie poster 
26" x 37"
Backlit Super Panel
Size of traditional movie posters. Limited distribution. |
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16" x 20 "
Standard Panel
In direct proportion to a magazine ad. |
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