Sept. 2009, Vol. 7, No. 7
current club count
3,714
monthly member workouts
98,491,950
HCMNews: CRUNCH joins the Health Club Media Network
Iconic chain enhances HCMN's dominance in key top DMA's

Health Club Media Network (HCMN), the nation's largest provider of advertising and marketing opportunities for national brands in health clubs, announced recently that the Crunch health club chain had joined its network.

This long-term and exclusive media and marketing agreement begins immediately and will include installation of HCMN’s static and digital media offerings in all Crunch clubs.

"We are very excited to be representing the amazing Crunch brand to national advertisers," said Ken Williams, HCMN's CEO. "Crunch has long held a unique place within the industry and the marketplace with its forward thinking and innovative group exercise programs. We look forward to exclusively connecting our relevant media and marketing clients to Crunch’s dynamic and influential member base," he added.

"Due to its size and specific focus on the health club industry, HCMN is clearly the best positioned and most qualified partner to represent the Crunch brand to national brands and their agencies. In addition, we are extremely impressed with the digital signage and information system HCMN has designed. It is much more capable than anything we have experienced or seen previously, and it is uniquely capable of bringing the essence of our brand to life," said Keith Worts, Crunch's COO.

This announcement follows HCMN's acquisition of the Alloy Fitness Network in July, which expanded the HCMN’s network to nearly 4,000 health clubs in 120+ DMA's across the country; as well as the addition of the NY Health and Racquet Club to HCMN’s network in early August.

To download a one-sheet overview on HCMN, click here.

To download HCPN’s current media kit, click here.
HCMNews: Top NY Sports Club Chain joins the Health Club Media Network
Addition strongly enhances HCMN's media and marketing footprint in New York City

Health Club Media Network (HCMN), the nation's largest provider of advertising and marketing opportunities for national brands in health clubs, announced recently that the New York Health & Racquet Club (NYHRC) chain has agreed to join its network.

NYHRC

Per this long-term, exclusive media and marketing agreement, HCMN will immediately begin installation of its static and digital panel media offerings in all NYHRC locations, so that these clubs can be integrated into relevant HCMN client campaigns as of September, 2009.

"Everyone at HCMN is thrilled and honored to add NYHRC to our network," said Cherie Deeds, HCMN's Club Relations Director. "NYHRC is truly one of the great brands in the fitness industry, and is iconic in NYC. NYHRC fully embraces the 'lifestyle' philosophy of health and fitness, and it shows in the upscale and influential nature of the membership it draws," she added.

The NYHRC chain is well known for the unique and significant amenities that it offers its members: From racquetball courts and pools to basketball courts and sundecks to rock climbing walls as well as special 'escapes' – such as the NYHRC yacht and beach club, as well as affiliations with local upscale golf and tennis facilities.

NYHRC_2

"We see HCMN's targeted media and marketing offerings as providing a lot of value to our members, from relevant club content via HCMN's digital screens to in-club sampling, mobile messaging and other offers and communications that match perfectly with the health and fitness lifestyle that our members seek out and embrace," said J. Travis, NYHRC's Brand Manager and PR Director. "HCMN's industry-leading size, extensive experience, great reputation and total business focus on the health club place-based media and marketing space convinced us that they were the right partner for us in this business," he added.

HCMN: Who We Are

Health Club Media Network™(HCMN) is the largest provider of advertising panels and other marketing opportunities in the top U.S. health clubs.

HCMN's exclusive relationships with thousands of health clubs nationwide offers unique, uncluttered access to a targeted group of millions of active and influential consumers. Interested? Click here to learn more.

Hey Whaddya Know:

According to MRI, health club members are light TV viewers and 77% DON'T read the top health and fitness magazines. For a one-sheet on this data, click here . Let HCMN help you extend your reach with active adults in the uncluttered, highly responsive environment of health clubs.

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CONTACT HCMN
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info@healthclubmedianetwork.com