Oct. 2009, Vol. 7, No. 8
current club count
3,714
monthly member workouts
98,491,950
HCMNews: SanDisk Plugs in to HCMN for slotRadio Launch
In-health club advertising and brand ambassador-led demos are part of brand’s strategy to drive key consumer awareness and trial of this latest MP3 player format.

SanDisk, the global leader in flash memory cards, recently launched its latest technological innovation: slotRadio - an MP3 player pre-loaded with a memory card containing 1,000 songs of a particular music genre (i.e.: Rock, Country, Hip Hop, etc.) compiled by Billboard Magazine.

Initially targeted to on-the-go individuals (with little time for downloading) for whom music is a core part of their daily routine, SanDisk tapped HCMN to drive brand awareness and product trial among active health club members, promoting slotRadio to this influential audience as a fast, easy way to refresh the music playlists they listen to while working out.

SanDisk's program included in-club panel advertising as well as slotRadio brand ambassador-led 'sampling' events, where health club members could not only learn about the product from trained personnel, but could also sample the product during their workout.

"HCMN was fantastic in coordinating and executing the Brand Ambassador events for our slotRadio sampling campaign," said Benjamin Billups, Managing Partner at Billups Worldwide, one of SanDisk's agencies.  "The events went very smoothly, and HCMN handled all operations in a timely and professional manner.  We will certainly look to the team at HCMN in the future to help us with these type of executions," he added.

To download a one-sheet overview on HCMN, click here .

To download HCPN's current media kit, click here.
HCMNews: CRUNCH joins the Health Club Media Network
Iconic chain enhances HCMN' dominance in key top DMA's

Health Club Media Network (HCMN), the nation's largest provider of advertising and marketing opportunities for national brands in health clubs, announced recently that the Crunch health club chain had joined its network.

The long term and exclusive media and marketing agreement begins immediately and will include installation of HCMN’s static and digital media offerings in all Crunch clubs.

"We are very excited to be representing the amazing Crunch brand to national advertisers," said Ken Williams, HCMN's CEO. "Crunch has long held a unique place within the industry and the marketplace with its forward thinking and innovative group exercise programs. We look forward to exclusively connecting our relevant media and marketing clients to Crunch’s dynamic and influential member base," he added.

"Due to its size and specific focus on the health club industry, HCMN is clearly the best positioned and most qualified partner to represent the Crunch brand to national brands and their agencies. In addition, we are extremely impressed with the digital signage and information system HCMN has designed. It is much more capable than anything we have experienced or seen previously, and it is uniquely capable of bringing the essence of our brand to life," said Keith Worts, Crunch's COO.

This announcement follows HCMN's acquisition of the Alloy Fitness Network in July, which expanded the HCMN’s network to nearly 4,000 health clubs in 120+ DMA's across the country; as well as the addition of the NY Health and Racquet Club to HCMN’s network in early August.
HCMN: Who We Are

Health Club Media Network™(HCMN) is the largest provider of advertising panels and other marketing opportunities in the top U.S. health clubs.

HCMN's exclusive relationships with thousands of health clubs nationwide offers unique, uncluttered access to a targeted group of millions of active and influential consumers. Interested? Click here to learn more.

Hey Whaddya Know:

According to MRI, health club members are light TV viewers and 77% DON'T read the top health and fitness magazines. For a one-sheet on this data, click here . Let HCMN help you extend your reach with active adults in the uncluttered, highly responsive environment of health clubs.

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