May 2009, Vol. 6, No. 3
current club count
3,079
monthly member workouts
13,532,205
HCMNews: Recession driving increases in health club traffic, as reported by Chicago Sun-Times
Newspaper reports that unemployed are visiting their health clubs more often - for stress reduction and networking.

Recently, the Chicago Sun-Times reported on the significant increase in member traffic being experienced this year by health clubs across the country.

The Paper attributed much of this traffic growth to the recently unemployed increasing their club usage, to get more value out of their membership while reducing their stress levels and enhancing their networking opportunities.

Even during the recession, loyalty to one’s health club remains quite strong, as evidenced by this quote from the Paper’s article:

‘"Your health-club membership, your cable TV and your cell phone are in the last third of things that you're going to cut off" in a tough economy, said Anthony Gikas, a leisure analyst at Piper Jaffray & Co. in Minneapolis.‘

To read the Chicago Sun-Times article, click here.

To download a one-sheet overview on HCMN, click here.

To download HCMN’s complete capabilities kit, click here.
HCMNews: Health club members sweat 'green', according to MRI and Scarborough
New consumer segmentation data reveals health club members are leading the trend towards greener living – particularly in what they buy.

As the green movement continues to grow, how do you target those individuals to whom it means the most?  Data recently released by MRI and Scarborough indicates that health club members are a worthy focus.

  • According to MRI, active health club members are 86% more likely than the average US adult to be considered 'Green Advocates', defined by MRI as 'The Greenest of the Green'.  Active health club members are also 39% more likely to be 'Green at the Supermarket', regularly buying green products and eating organic food.
  • According to Scarborough, hybrid vehicle owners are 83% more likely to be a member of a health club then the average US adult.

"This data from MRI and Scarborough further bolsters the 'early adopter' reputation of health club members," said Richard Hirsch, CMO of HCPN.  "This hard-to-reach audience represents the 'alphas' in each community – seeing movies first, dressing in the latest fashions, voting more regularly, volunteering more often – so they stay on top of and lead the trends that shape our nation.  Being green fits perfectly with who they are and what they do," he added.

To download a one-sheet overview on the 'greenness' of health club members, click here.
HCMN: Who We Are

Health Club Media Network™(HCMN) is the largest provider of advertising panels and other marketing opportunities in the top U.S. health clubs.

HCMN's exclusive relationships with thousands of health clubs nationwide offers unique, uncluttered access to a targeted group of millions of active and influential consumers. Interested? Click here to learn more.

Hey Whaddya Know:

According to MRI, health club members are light TV viewers and 77% DON'T read the top health and fitness magazines. For a one-sheet on this data, click here . Let HCMN help you extend your reach with active adults in the uncluttered, highly responsive environment of health clubs.

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