As the auto industry continues to try to recover from steep sales drops in 2008 and 2009, many forward-thinking brands are looking to advertise and market in venues that are both part of their target audience's daily driving routine and also can deliver a strong concentration of active car customers.  

A number of top auto brands are leveraging the Health Club Media Network (HCMN) in these efforts; and their initiatives are being strongly validated by third party research.

Recent third party health club exit survey research conducted on behalf of HCMN's auto clients have revealed the following insightful and compelling data:

• Well over 30% of health club members surveyed indicated they were likely to be in the market to purchase or lease a new vehicle sometime in the next two year – more than double the expectations of the HCMN auto brand client for whom this study was conducted.
  
  
• Nearly 40% of those surveyed in a separate research study could not recall a single tv or print ad by the HCMN auto client in the past 90 days, other than the ads they had seen in their health club – despite this brand investing substantially in a comprehensive national advertising campaign during this time.

To view a wide sampling of HCMN case study snapshots in the automotive and other categories, please click here.

To download a one-sheet overview on HCMN, click here.

To download HCMN's current media kit, click here.

Health Club Media Network has announced the hiring of Jennifer Bolnick, most recently at Kinetic Worldwide, for the position of Vice-President, Eastern Regional Sales Manager. Bolnick will provide leadership and direction to HCMN's East Coast sales team out of the company's NY office.

Bolnick comes to HCMN with a dozen years in the media planning and buying industry, primarily in OOH. Starting at Ogilvy & Mather as an Assistant OOH Media Planner, Bolnick has honed her skills at Carat, Mediacom, Zenith and Kinetic Worldwide, where she was the company's OOH Business Director.

Commenting on her hiring, Bolnick said, "I've been a customer of HCMN's for a many years on behalf of my clients. I've always been impressed with the organization and watched it grow to become, by far, the leading provider of media and marketing opportunities in the exciting and increasingly popular place-based venue of health clubs. I am thrilled to be joining such a vibrant and successful organization and look forward to playing a significant role in the company's continued growth and development," she added.

"We are really lucky to be able to add someone of Jennifer's industry stature to our sales team," said Dave Rowley, HCMN's EVP of Sales. "She will make our company better immediately just by offering her agency and client perspective to key company decisions and business outreach. In addition, as HCMN is based in Los Angeles, she adds a strong and consistent management presence in our NY office, which will be critical as we continue executing our growth plans," he added.

Health Club Media Network™(HCMN) is the largest provider of advertising panels and other marketing opportunities in the top U.S. health clubs.

HCMN's exclusive relationships with thousands of health clubs nationwide offers unique, uncluttered access to a targeted group of millions of active and influential consumers. Interested? Click here to learn more.

According to MRI, health club members are light TV viewers and 77% DON'T read the top health and fitness magazines. For a one-sheet on this data, click here . Let HCMN help you extend your reach with active adults in the uncluttered, highly responsive environment of health clubs.