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On July 8, HCMN announced its acquisition of the Alloy Fitness Network from Alloy Media + Marketing.
The Alloy Fitness Network includes contractual agreements for media panel placements in over 700 health clubs in 120+ DMAs across the United States.
The Alloy Fitness Network acquisition expands HCMN's industry leading reach to nearly 4,000 health clubs and well over 25,000 static panel, digital screen and InsideOutdoor™ media placements nationwide. On a national basis, HCMN's offerings will now be seen every month by over 15 million health club members visiting their club nearly 100 million times.
"While our competitors offer health clubs as one of many place-based media options, we continue to strongly believe that effectively serving the needs and interests of both our clients and club partners in this unique and impactful space deserves our undivided attention," said Ken Williams, HCMN's CEO. "As others cast their net wider, we are proud to dive deeper into the health club space, as evident by our recent acquisition of The Alloy Fitness Network," he added.
To view the complete press release, click here.
To download HCPN’s current media kit,
click here.
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