Health Club Media Network (HCMN), the nation's largest provider of advertising and marketing opportunities for national brands in health clubs, announced today that Town Sports International Holdings, Inc., the largest owner and operator of fitness clubs in the Northeast and mid-Atlantic regions of the United States, has joined its network.

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The addition of TSI, with 158 venues, extends HCMN's exclusive media and marketing offerings into nearly 4,000 health clubs, with significant depth in the top DMAs, including the New York market, where the addition of TSI expands HCMN into close to 450 clubs.

This long-term and exclusive agreement begins immediately and will include installation of HCMN’s static panel and digital screen media offerings in all TSI clubs, including New York Sports Clubs, Washington Sports Clubs, Philadelphia Sports Clubs and Boston Sports Clubs.

HCMN's digital strategy, unique in the health club industry, leverages its own installed screens running continuously throughout the day in each club's common workout areas - broadcasting brand client advertising and related messaging that is seamlessly integrated with relevant club-specific content (e.g.: class schedules, fitness personnel profiles, monthly club promotions, etc.), to which members seek out and pay attention.

"This is truly a watershed event for HCMN and our industry, and it clearly shows that focus is rewarded by success," said Ken Williams, HCMN's CEO. "We are the only media provider in the health club sector with 100% focus on the fitness industry. I strongly believe this gives us a significant edge over our competitors in effectively serving the needs of our club partners while delivering the best, most well-executed campaigns for our clients," he added.

"This was an important decision on our part and we were very deliberate in our selection process," said Alex Alimanestianu, Town Sports International's CEO. "When the contract with our previous provider came up for renewal last year, we saw it as an opportunity to review the players in this space again. Beyond size, HCMN has a clear understanding of and sensitivity to the unique, intimate and personal environment that exists within health clubs. In the end, HCMN's combination of skill, experience and industry focus were decisive for us," he added.

This announcement follows an extremely active year for HCMN in 2009, in which the company expanded its fitness network by nearly 30%; grew its digital platform significantly; as well as executed its first in-club promoted mobile marketing campaigns on behalf of a number of clients.

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HCMN is well known as the nation’s largest provider of advertising and marketing opportunities in health clubs for major brands, with nearly 4,000 clubs in its network across the country. However, HCMN also offers its brand and agency clients the ability to parse its national network in a variety of ways that even further enhances HCMN's audience targeting capabilities.

A great example of this concerns Hispanic advertising and marketing. More and more brands targeting Hispanics are leveraging HCMN's Hispanic-member club network, particularly in key DMA's, including NY, Miami, Los Angeles, and Dallas, among others.

All health clubs included in HCMN's Hispanic-member club network are in the top Hispanic-populated zip codes, according to the US census. Additionally, HCMN's internal database of proprietary club information further validates each club’s Hispanic population credentials.

"Our Hispanic network is one of many sub-networks we have created that enhances our ability to fully service our clients' needs," said Richard Hirsch, HCMN's CMO. "All the reasons why a brand would run campaigns with us in general, our targetability, the uncluttered nature of the health club environment, the quality of our audience, etc. are further accentuated by being able to run in just those clubs that are specifically overweighted towards a brand's core demographic, such as Hispanics. We are thrilled that P&G, GSK and many of our other clients find such value in our Hispanic-member network and look forward to more success with more brands going forward," he added.

Health Club Media Network™(HCMN) is the largest provider of advertising panels and other marketing opportunities in the top U.S. health clubs.

HCMN's exclusive relationships with thousands of health clubs nationwide offers unique, uncluttered access to a targeted group of millions of active and influential consumers. Interested? Click here to learn more.

According to MRI, health club members are light TV viewers and 77% DON'T read the top health and fitness magazines. For a one-sheet on this data, click here . Let HCMN help you extend your reach with active adults in the uncluttered, highly responsive environment of health clubs.