Aug 2009, Vol. 7, No. 6
current club count
3,714
monthly member workouts
98,491,950
HCMNews: Top NY Sports Club Chain joins the Health Club Media Network
Addition strongly enhances HCMN's media and marketing footprint in New York City

Health Club Media Network (HCMN), the nation's largest provider of advertising and marketing opportunities for national brands in health clubs, announced recently that the New York Health & Racquet Club (NYHRC) chain has agreed to join its network.

Per this long-term, exclusive media and marketing agreement, HCMN will immediately begin installation of its static and digital panel media offerings in all NYHRC locations, so that these clubs can be integrated into relevant HCMN client campaigns as of September, 2009.

"Everyone at HCMN is thrilled and honored to add NYHRC to our network," said Cherie Deeds, HCMN's Club Relations Director. "NYHRC is truly one of the great brands in the fitness industry, and is iconic in NYC. NYHRC fully embraces the 'lifestyle' philosophy of health and fitness, and it shows in the upscale and influential nature of the membership it draws," she added.

The NYHRC chain is well known for the unique and significant amenities that it offers its members: From racquetball courts and pools to basketball courts and sundecks to rock climbing walls as well as special 'escapes' – such as the NYHRC yacht and beach club, as well as affiliations with local upscale golf and tennis facilities.

"We see HCMN's targeted media and marketing offerings as providing a lot of value to our members, from relevant club content via HCMN's digital screens to in-club sampling, mobile messaging and other offers and communications that match perfectly with the health and fitness lifestyle that our members seek out and embrace," said J. Travis, NYHRC's Brand Manager and PR Director. "HCMN's industry-leading size, extensive experience, great reputation and total business focus on the health club place-based media and marketing space convinced us that they were the right partner for us in this business," he added.

To download a one-sheet overview on HCMN, click here.

To download HCPN’s current media kit, click here.
HCMNews: Health Club Media Network acquires the Alloy Fitness Network
Extends HCMN’s leading position in the health club media and marketing space to close 4,000 clubs nationwide

Last month, HCMN announced its acquisition of the Alloy Fitness Network from Alloy Media + Marketing.

The Alloy Fitness Network includes contractual agreements for media panel placements in over 700 health clubs in 120+ DMAs across the United States.

The Alloy Fitness Network acquisition expands HCMN's industry leading reach to nearly 4,000 health clubs and well over 25,000 static panel, digital screen and InsideOutdoor™ media placements nationwide. On a national basis, HCMN's offerings will now be seen every month by over 15 million health club members visiting their club nearly 100 million times.

"While our competitors offer health clubs as one of many place-based media options, we continue to strongly believe that effectively serving the needs and interests of both our clients and club partners in this unique and impactful space deserves our undivided attention," said Ken Williams, HCMN's CEO.  "As others cast their net wider, we are proud to dive deeper into the health club space, as evident by our recent acquisition of The Alloy Fitness Network," he added.
HCMNews: Health Club Media Network promotes Tom Gosney to EVP, Chief Financial and Administrative Officer.

Tom Gosney, an HCMN Senior Vice President and CFO of the company, had been promoted to Executive Vice President and Chief Financial and Administrative Officer, effective immediately. Tom joined HCMN in November of 2008.

Gosney joined HCMN in 2008 with well over 25 years of financial and administrative management experience, most recently as VP/CFO at Universal Music Logistics, the manufacturing and distribution division of Universal Music Group. While at UML, Gosney directed the financial activities and co-managed the company’s operations, overseeing a staff of 25.

HCMN: Who We Are

Health Club Media Network™(HCMN) is the largest provider of advertising panels and other marketing opportunities in the top U.S. health clubs.

HCMN's exclusive relationships with thousands of health clubs nationwide offers unique, uncluttered access to a targeted group of millions of active and influential consumers. Interested? Click here to learn more.

Hey Whaddya Know:

According to MRI, health club members are light TV viewers and 77% DON'T read the top health and fitness magazines. For a one-sheet on this data, click here . Let HCMN help you extend your reach with active adults in the uncluttered, highly responsive environment of health clubs.

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CONTACT HCMN
Phone: (800) 468-2211 www.healthclubmedianetwork.com
info@healthclubmedianetwork.com