HCMN recently contracted with The Nielsen Company to begin ongoing measurement of the company’s audience throughout its industry-leading network of nearly 4,000 health clubs.

The results of this study will include key audience demos, total audience size (derived from traffic counts provided directly to Nielsen by HCMN clubs) as well as club members’ ability and likelihood to see and interact with HCMN's static panel and digital networks.  The research will also be consistent with the Audience Metrics Guidelines published by the Digital Place-Based Advertising Association (DPAA) - formerly the Out of Home Video Advertising Bureau.

Once the initial study is completed by the Summer of 2010, it will be issued monthly by Nielsen, in the form of Pocketpieces, to its client roster of media professionals as well as provided upon request of Nielsen or HCMN. HCMN will also be included in Nielsen's next issuance of its "Fourth Screen Network Audience Report."

"With the issuing of this research, HCMN's clients will now have a valuable new tool to estimate the size of the audience HCMN is delivering," said Paul Lindstrom, Senior Vice President with Nielsen, who leads the company's place-based media measurement initiatives.  "This research, like our other work in this industry, will be conducted with an emphasis on data transparency and reliability; with the goal being that media professionals will be able to plan their buys with HCMN with the same confidence in audience metrics they have come to expect from other, more traditional, media," he added.

"We are thrilled to be moving ahead with this critical Nielsen initiative," said Ken Williams, HCMN's CEO.  "Having recently added major chains, including Crunch, NY Health and Racquet Club, NY Sports and its sister chains in Philly, DC and Boston to our network, which already consists so many great club brands, the timing could not be better.  Combining Nielsen’s ongoing audience measurement initiatives with our best in class club network will only further substantiate HCMN as the nation's leading provider of media and marketing opportunities in health clubs," he added.

The ongoing Nielsen study is part of HCMN's industry leading efforts to substantiate both the size and composition of its audience AND the efficacy of its clients' campaigns.  In the past few years alone, HCMN has executed dozens of client-specific third party research studies and posted case study snapshots on its website – for clients including Honda, Jennie-O, Esurance.com, Gatorade, Blue Cross Blue Shield, Aussie Shampoo, Novartis, and so many others.  

 To view a wide variety of HCMN’s case study snapshots, please click here.

To download a one-sheet overview on HCMN, click here.

To download HCMN's current media kit, click here.

Health Club Media Network™ (HCMN), through its growing network of health club partners, is the nation's leading provider of unique, uncluttered media and marketing opportunities that strongly and measurably influence the behavior and opinions of active, influential adults.

These adults have been shown to be key early adopters and thought leaders in their communities, and HCMN is #1 at delivering them to its agency and brand clients in the most impactful and relevant environment - where they are choosing to regularly socialize and improve their lives. Interested? Click here to learn more.

According to MRI, health club members are light TV viewers and 77% DON'T read the top health and fitness magazines. For a one-sheet on this data, click here . Let HCMN help you extend your reach with active adults in the uncluttered, highly responsive environment of health clubs.