

Key Details:
On HCMN’s digital advertising network, our client’s digital media is on for the entire day, integrated into our proprietary digital content.
HCMN owns, installs, and maintains all of its screens which are placed throughout the clubs, not just in the cardio area. This strategy offers the most likely opportunity for our client’s spots to be seen and create an impact.
- HCMN’s sticky content includes video entertainment, real-time data
(sports scores, weather, traffic, stock ticker, etc.), and relevant key club info (class schedules, personnel profiles, club updates, café menu, etc.)
- HCMN can accommodate both full motion and static digital advertising
Health Clubs offer the most responsive and resonating environment for digital media:
- A recent OTX consumer engagement study revealed that health clubs are the #1 venue where those surveyed pay the most attention to digital media. Engagement was 20+% higher than bars or grocery stores and double that of shopping malls.
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